7-string version of Rotosound's Roto Reds medium electric guitar strings.

Rotosound's best-selling electric guitar strings. The combination of silky nickel wrap and powerful steel core make our Rotos a great all-rounder for any playing style or genre.For the players
Loved by players worldwide, Rotos have been the choice of artists such as Oasis, The Darkness, Guthrie Govan, Franz Ferdinand, Temples, and many more…Great British quality
Manufactured in the UK to precise tolerances and using only the finest materials, you can rely on Rotosound strings for consistent tone and performance in every packet.

Every Roto string is manufactured on custom built machines designed and built in the UK by Jason How.Iconic music strings
This innovation continues Rotosound’s proud legacy of cutting-edge string design that started with our roundwound strings in the sixties.

Developed in conjunction with some of the world's top artists, Rotosound strings are synonymous with timeless tone, longevity and rock history.

Started in 1958 by James How, an engineer who made strings for his own instruments, Rotosound became known around the world for its superior quality products and famous endorsees such as Jimi Hendrix, Pink Floyd, and Queen to name just a few. The Who’s John Entwistle started a long partnership with James and helped develop the Swing Bass roundwound strings which have become the industry standard.

Gathering the most prominent artists over the following decades from Jaco Pastorius to The Edge, Oasis to Guthrie Govan, Rotosound has been the go-to string for every music generation.